Our Story
Since the emergence of FAST FASHION, the nature of the contemporary fashion industry has evolved into mass trend-based consumption of low quality clothing, resulting in extremely harmful environmental IMPACTS and the severe mistreatment of garment workers around the globe. In response to this, New Classics Studios was launched in 2014 by Alyssa Lau in Edmonton, Alberta, Canada.
At New Classics, we understand that the fashion industry must change in order for us to prolong our environmental and social well-being. After all, many countries economically depend on the fashion industry and fashion has the potential to lift millions of people out of poverty. Since day 1, we've been committed to ameliorating the standards of the garment industry by encouraging others to invest in their clothing and join the Slow Fashion Movement. After all, it is only by understanding and being aware of how our clothes are made, and who makes them, that we can then start directing change and making choices that will positively impact the world.
We want to use New Classics as a platform to introduce and benefit the creators and designers who are initiating the way for sustainable fashion in innovative and unique ways. We believe in the brands we carry, and we believe in the longevity of our garments. And most importantly, we want you to love our clothes for more than what they are – pieces with stories to tell of the people who made them and the earth which it came from. So with all this being said, we've curated some of the best sustainable and ethical labels from around the world to show you that you don't have to give up aesthetics for ethics.
| ① Increasing awareness and furthering education pertaining to issues of sustainability facing our generations. We want to take the conversation of sustainability and the ethical treatment of garment workers outside of New Classics and share it with you. ② The quality of our pieces and ensuring that our brands reflects our ethos. ③ Supporting local and/or like-minded, independent/small businesses. ④ Sending your purchases to you in an environmentally responsible way. This means environmentally-friendly packaging materials and recycled cards just for you. ⑤ Being transparent about our brands and garments. We want you to love our garments for more than their style. |
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