Eluo was born out of the desire to start a new dialogue around beauty. Based in Calgary, Alberta, Canada, Eluo believes that the way we cleanse and care for our skin is much more than a multi-step product application – it’s an opportunity to show ourselves care. To cleanse is to be mindful, to remain present and to engage all of our senses. They're elevating this simple daily ritual with their collection of exfoliating masks and polishes. Inspired by the ancient beauty practices of cultures that came before, Eluo delivers a collection that becomes a modern ritual.
Clay has been used throughout history to soothe the skin, promote healing and detoxify the body. Formed from the earth, each clay is comprised of a unique mineral composition transformed by geography and environmental elements over time. Whether cleansing, exfoliating or soothing; clays are a true multi-tasking ingredient and they've carefully selected each one. Eluo's clay masks and face polishes are formulated with replenishing botanical and antioxidant rich, plant-based ingredients that leaves skin refreshed and naturally beautiful.