Founded by Annabelle Noelle in 2016, Belle The Label is a Bali-based vintage-inspired swim and loungewear brand. The brand's eco-friendly designs are made using natural, recycled or regenerated materials and are entirely handmade by artisans with natural, non-toxic dyes in their zero-waste factory. All fabric scraps are repurposed into pillows in partnership with a local Balinese non-profit.

Belle The Label aims to slowly create collections that are timeless rather than conforming to fast multi-seasonal releases. They have taken the time to get to know the artisans who make their pieces and are proud to say that their factory and team maintains high standards of ethics and environmental responsibility. They also have a program at their factory that trains sex workers to become seamstresses, providing them with a safe and stable employment space.