Q&A • Adeline Hocine
| November 08 2017 |
Scrolling through Adeline Hocine's feed feels like falling into a world curated by both Phoebe Philo at Celine and the editors of Unconditional. What we love about Adeline's feed is that despite its aesthetic perfection, it's still completely genuine. We talked to Adeline about studying Marketing, how she defines passion and the importance of sustainability.
What interested you in Marketing and PR? How do you incorporate creativity into the marketing work you do?
As a writer, I was attracted to the communication aspect of it, as well as the relationship to branding. I just think that it’s such a dynamic and ever-changing area of focus that there’s always something to learn. I’m definitely someone that craves constant growth, so that aspect of it appealed to me. I think that more than being creative, I’m focused on being genuine. There’s such oversaturation in every industry that it’s easy to become distracted by the desire to set yourself apart. However, I truly believe that each voice is distinct in and of itself, and if you channel that honestly into your work, the creativity will naturally follow.
What do you do when you’re not working or going to school?
I spend a lot of time in coffee shops, usually reading or writing. I also really love hiding out at the movies or in museums and, like most people, I enjoy any opportunity I can find to travel.
What are your plans for the future?
I plan to continue working as the Marketing Muse for Local Eclectic. Beyond that, I’d like to pursue personal writing projects more seriously than I have the time to now.
Why do you think sustainable and ethical fashion is important?
I think it greatly impacts the future, not just of fashion, but of our well-being and that of the planet’s.
