Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios Sustainable and Fair Trade womens fashion from New Classics Studios

Last week on Earth Day, we invited Ava Lund of Mode Models and our photographer friend, Kevin Wong, into the studio to photograph some portraits using your standard studio lighting and candles. Energy consumption and use is one of the retail industry's biggest operational expenses (over 20 billion dollars of energy per year), which means that it is also one of the retail industry's biggest sustainability focus areas. That being said, we wanted to use these photos to shed light on how big of a role energy really plays in the fashion industry.

According to a number of studies comparing the carbon footprints of brick-and-mortar customers vs. online customers, brick-and-mortar customers' carbon footprints averaged around 77.9 g CO2 per transaction (with some carbon footprints reaching highs of 451.5 g CO2 per transaction) while online customers' carbon footprints remained stable at around 73.9 g CO2 per transaction. With all that being said, it has become obvious just how energy inefficient brick-and-mortar stores really are. So what can we do to help change this? Urge your local brick-and-mortar stores to turn off their lights at night or invest in energy-efficient light bulbs. Ride a bike or take the bus the next time you want to go shopping. Or, simply just shop online. 


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