Once upon a time, the fashion industry consisted of two seasons that some may remember as Spring/Summer and Fall/Winter. Pre-fall/spring and resort were no more than echoed whispers of a time not yet come, and trends weren't yet associated with today's culture of disposable fashion. Fast forward to 2015, and you'll find that it's not uncommon to see fashion retailers churning out 52 "micro-seasons" per year. With such a fast-paced fashion calendar, modern day retailers are designed to deliberately make us feel off-trend after the first wear, ultimately fueling un-sustainable consumer habits and in turn, creating a whole bunch of waste in its wake. And when the clothing sold by fast fashion retailers are actually designed to fall apart, then its no surprise as to why the average American throws away over 68 pounds of textiles per year--99% of which could be recycled or repurposed. These clothes, all the while great for your wallet, often head straight for the landfills and take decades to decompose (which is what you get when you make clothing out of synthetic, petroleum-based fibers). And when you factor in all the social costs and slave labour involved in creating $10 t-shirts, the importance of the sustainable fashion industry and slow movement becomes infinitely more apparent.
So, this begs the question, what do we do now? For a long time now, we've tried to ignore the social and environmental consequences of shopping at fast fashion retailers in order to persuade ourselves that fast fashion really isn't that bad. But now that the earth is reaching many of its limits, its time to make amends and change our habits. Get educated, buy local, buy less, and buy used. Become a conscious consumer join the conversation by sharing how you #WearTheChange on social media.
To learn more about the fast fashion industry and how it's affecting our environment and the marketplace, take a peek at the video!
by Alyssa Lau
- March 26, 2015