In 2018, Cyber Monday was the US’s biggest online shopping day of all time and every year, the amount of Black Friday/Cyber Monday (BFCM) shopping increases considerably (there was a 14% increase from 2018 to 2019). It is no coincidence then that the amount of textiles being sent to landfills or burned also increases with every year.
As a small business and as fellow consumers, we appreciate holiday shopping. But we believe that the excess associated with BFCM has put the focus on quantity over quality and promotes the purchase of things we don’t really love. Because we want to encourage everyone to buy less and buy more thoughtfully, we’re continuing our yearly tradition to not have a BFCM sale. But if you do find something you really love and will get lots of wear out of, we’re donating 15% of sales to the True North Aid until Monday, 11/30 @11:59 PM.
For more information on True North Aid, they are a local Canadian charity that supports northern Indigenous communities through practical humanitarian assistance, with a focus on accessible food, housing, water and education.
Have a great week, everyone – shopping or no shopping!