@adelineania Scrolling through Adeline Hocine's feed feels like falling into a world curated by both Phoebe Philo at Celine and the editors of Unconditional. What we love about Adeline's feed is that despite its aesthetic perfection, it's still completely genuine. We talked to Adeline about studying Marketing, how she defines passion and the importance of sustainability.Who is Adeline Hocine? What do you do for school/work? I’m an Algerian native currently living in Chicago. I’m a Public Relations student at Columbia and the Marketing Muse for e-commerce jewelry store, Local Eclectic.What’s the first thing you do in the morning? I always look at my phone and check emails and notifications. It’s an awful habit that often keeps me in bed 10-15 minutes after my alarm goes off. Describe your style in three words. Boyish, laid-back, and simplified. What interested you in Marketing and PR? How do you incorporate creativity into the marketing work you do? As a writer, I was attracted to the communication aspect of it, as well as the relationship to branding. I just think that it’s such a dynamic and ever-changing area of focus that there’s always something to learn. I’m definitely someone that craves constant growth, so that aspect of it appealed to me. I think that more than being creative, I’m focused on being genuine. There’s such oversaturation in every industry that it’s easy to become distracted by the desire to set yourself apart. However, I truly believe that each voice is distinct in and of itself, and if you channel that honestly into your work, the creativity will naturally follow. What do you do when you’re not working or going to school? I spend a lot of time in coffee shops, usually reading or writing. I also really love hiding out at the movies or in museums and, like most people, I enjoy any opportunity I can find to travel. What are your plans for the future? I plan to continue working as the Marketing Muse for Local Eclectic. Beyond that, I’d like to pursue personal writing projects more seriously than I have the time to now.
Why do you think sustainable and ethical fashion is important?
I think it greatly impacts the future, not just of fashion, but of our well-being and that of the planet’s.
How do you plan to #WearTheChange?
It’s definitely easier said than done, but I am really trying to purchase less clothing, and when I do, to opt for thrifted garments first. With every year that passes I find myself more inclined towards fewer, investment pieces rather than contributing to the issue of fast fashion.
How do you practice mindfulness in your day to day life?
This is constantly something I’m working towards bettering, but for me it often comes in the smallest forms. Waking up earlier than I need to in order to make time for a leisurely cup of coffee and a good book is my favorite way to establish clarity and calm for the day.
What is your definition of passion?
I think it’s whatever motivates you to keep waking up every morning.
What inspires you?
I’m inspired by so much, but ultimately, I’m inspired by my ancestors and the unparalleled strength and resilience of the women in my family.
What’s the best advice you’ve ever been given?
A friend of mine recently told me that I need to believe people when they reveal to me who they are. The thought hasn’t left my mind since.
Favourite genre of music to listen to?
Trap music, exclusively. images courtesy of Adeline Hocine, taken by Kameron Richie and Evelyn Flores